With Internet related marketing opportunities there is an ever
increasing number of places to invest your marketing dollars.
But, television remains king. It used to be that network television
was the only television “buy” that made sense. However,
cable
television is becoming more and more attractive with its ability
to target a particular audience. Either way, however, the average
TV spot allows only 30 seconds to draw in and engage the viewer.
With the right message and the right delivery you can accomplish
an effective marketing punch.
Mindful of any marketing restrictions you may face in your state,
we
provide creative ideas that keep the audience glued to the screen.
Our
experience spans decades of scripting, producing, directing and
editing television commercials. We can produce commercials on video
or film, depending upon your budget. But, no matter what the commercial
is shot on it will come across with a professional look and a
strong message.
We will work with you to determine the best way to “brand”
your firm. Your television marketing should be synergistic with
all other marketing efforts. We will help you create that synergy.
Your marketing can be completely customized or you may be able to
use templated programs or campaigns in order to reduce costs. But
even the templated campaigns are somewhat customized and can ONLY
be used by one client per market.
For a more customized approach all you need do is identify the
area
of law for which you wish to attract clients. We will review your
state’s
marketing restrictions and propose some creative. We will then
“storyboard” the scripts and do focus groups to determine
if our
message resonates. If the script calls for “talent”
(actors or a spokesperson) we will also do audition focus groups
to see who your target
audience likes to deliver the message.
Once your commercial is complete, we carefully select the schedule
to allow for the best frequency and reach with respect to your targeted
audience. With our extensive background in media management we
will provide you the most cost-effective solutions.
OUR LATEST TELEVISION COMMERCIALS
To view our latest television commercials, contact an account representative at 563-355-2200 for the password to access this area, and enter it below.
