Any long-term marketing plan should include a public relations component. Advertising efforts such as television and radio can certainly make the phone ring. However, for sustained “top of mind awareness” (TOMA) and to improve your “brand’s” image, a good public relations campaign should be considered.

Our public relations experience can help with any and all of the following, plus more:

• Develop and distribute news releases to all your local media outlets, local chambers, etc.
• Mold you or someone from your firm into the “go to” expert when local media needs a legal opinion for their law-related news stories.
• Provide copywriters to help you write law-related articles and assist you in getting them published in both lay publications and trade journals.
• Develop and distribute newsletters, e-newsletters and other free publications designed to inform the public.
• Develop and coordinate community events like these:
  1. Bicycle helmet giveaways and bike training rodeos with local law enforcement agencies
  2. High school “Don’t Drink and Drive” programs
  3. Scholarship Essay contests
  4. Hometown Heroes programs
  5. Teacher Appreciation programs
  6. Children’s museum exhibits
  7. Educational videos about the law
  8. Missing Children campaign, including child finger printing and video identification
  9. Free legal seminars
  10. Event sponsorships
      And many others!