SEARCH ENGINE OPTIMIZATION
But, what good is having a great website if no one sees it? We can help get your website seen! SEO (Search Engine Optimization) refers to the practice of securing websites high rankings on the search engines in response to relevant search inquiries. If you specialize in personal injury work in Peoria, Illinois, we can “optimize” your website so that someone searching on Google for “Peoria personal injury lawyers,” your website will come up within the first page of responses. Obviously, that increases the likelihood that a potential client will contact you, and hopefully, retain your services.

Search Engine Optimization is a very specialized area, and there are few experts. Yet, we have developed that expertise. In fact, we are so sure we can secure your website good placement on the major search engines that we guarantee our results. Aside from the initial development of your website, you only pay for SEO if we are successful in getting you first page placement on the major search engines (Yahoo.com, Google.com and MSN.com) with respect to relevant search terms that we agree to “optimize.”

PAY PER CLICK CAMPAIGNS
The advantage of SEO is that it is relatively inexpensive. However, the disadvantage is that it often takes time to attain the positioning you want. The delay in getting positioning can be disastrous if you are competing for clients in what you expect to be a short-term campaign, such as mass torts. In order to get good positioning immediately you may need to consider doing a “Pay Per Click” (PPC) Campaign. PPC is defined as the guaranteed placement of a small “ad” on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their web page; therefore, the term “pay per click.”

PPC will provide your website good placement on the search engines right away. However, it can be somewhat costly if you are a novice. It can be very confusing to coordinate a good PPC campaign. Our PPC experts can maximize your PPC marketing dollar and coordinate the entire campaign.

eBLAST MESSAGING
Your website is not the only way to use the Internet to market your services. Why wait for visitors to visit your site when you can visit them? E-mail and its various incarnations can be a wonderful marketing tool. We can help you put together very effective e-mail campaigns. We will review your comfort level, your state bar association’s restrictions, and various “spamming” regulations, in order to determine how you can make the best use of this incredible technology. We can help you establish a database of former and existing clients to whom you can send e-newsletters and other important updates. Sending e-newsletters is far more cost effective than the traditional process of mailing newsletters. There is no printing and no postage, only design and transmission.