EFFECTIVE
RADIO COMMERCIALS
Sometimes a good marketing program will include the placement
of radio commercials. We can help you determine if radio should
be a component of your marketing strategy. If so, we can produce
complete audio masterpieces right from our in-house production
studio. Our award-winning creative staff can provide everything
from script to voiceover to original music. Our high-end digital
technology allows us to make changes instantly and thus get production
done quickly so that the commercials can be placed within your market
in a timely manner. This is especially important if you intend to
compete in campaigns that arise very quickly, such as various mass torts.
In addition to mass tort campaigns, radio marketing can be a good
supplement to core programs that focus on workers’ compensation,
automobile accident cases, or as part of a strategy that focuses
on the ever growing Hispanic market.
ORIGINAL MUSIC
Original
music can effectively differentiate your firm from others.
We score, record and produce the music that’s right
for you, controlling the complexities of style and harmony
to project your firm’s message effectively. Distinctive
music will help brand your firm.
MESSAGE ON HOLD PROGRAM
Nobody likes to be left on hold. However, it is often a necessary evil while
the call is being transferred to the proper party. The average caller
is “on hold” for 34 seconds. That is longer than the
typical television commercial. While you have the caller’s
attention you should use the time to educate and inform. Your “Message
on Hold Program” provides a tireless advocate for your services
that won’t require vacation pay or company benefits.
The “Message On Hold Program” targets the most valuable market possible—existing
clients and those interested in your firm. We script and
produce these brand enhancers. Share something new with
callers. Guide them to your website. Remind them when you
are open. Convey any message you like and at the same time
you will secure more clients and reduce hang-ups.
