What Mobile will mean in 2012

Think back to the last time you used your iPhone, Blackberry or Android to conduct an online search. Did you search for something local? Were you in need of an item or service with relative urgency? If the selected website took too long to load did you abort and return to your search? Let’s face it; searching on a mobile device is not the same as a desk/laptop. The size of screen and key entry capabilities create limitations and in turn affect search behavior. So how might all of this affect your firm?

With only a few years of good data to analyze mobile computing trends, a few things are apparent. Mobile users tend to use a more condensed keyword search phrase or will utilize tools like Google Suggest. With a growing percentage of mobile searches being for a local business, you need to ensure that your Google Places page (local listings) is optimized. Another trend that has caught the eye of researchers is that often when a mobile search is conducted, there is an urgency or immediate need for an item or service.  If a potential client is ready to retain your law firm, shouldn’t you make it easy for him to contact you? Mobile website are designed just for quick access to basic firm information including your areas of expertise, your location and your phone number.

A recent Forbes article on Black Friday offers staggering numbers about recent mobile traffic and sales. While mobile sales are seeing a steep rise this past year, online sales held steady around 20%. This has caused retailers to step up their game and reach out to mobile consumers with exclusive offers and coupons.  Why does this matter to you? The mobile devices are taking on a much larger role in our consumer driven lives and will inevitably change your clients’ and prospects’ habits and behavior.

As mobile searches continue to eat away at the percentage of overall online search, is your business geared to meet your prospective clients’ needs and expectations? Do you have a mobile website that allows a consumer to easily locate information on a screen roughly the size of a deck of cards?  These are all question you should be asking yourself if you have not already.

Megahunter specializes in developing mobile websites. We can create a professional mobile website for you in 3 – 5 business days for just $750.  If you’re interested in learning more about mobile websites, please contact us by replying to this email or calling us at 1-877-287-6529.