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Have you made it easy for customers to contact your firm?

When potential clients locate your website through a keyword search and click on your listing, how easy have you made it for them to contact you? Take a moment and think about the mentality of someone who has just landed on your website.

  • What is the primary goal of the person who just landed on your website?  What will it take to make that person want to contact you?
  • How much information is presented on the upper portion of your homepage (above the fold)? Is that information central to your marketing strategy and is it easy to consume?

Here are three ways to increase the lead generation from your website:

  • Add a mini contact form on each page of your website.  This is a crucial website element that will raise your conversion rate and bring in more business.
  • Make your phone number big, bold, and prominent above the fold as well as at the bottom of each page of your website. Consumers are very comfortable calling your office and often go to your website for the sole purpose of getting that number to call.  It also helps if the phone number is clickable when accessing your website from a mobile device.
  • Add Instant chat to your website.  Prospective clients are very comfortable with chat.  They are looking for instant gratification and chat makes them feel like they are being heard now.  In fact, our research shows that online chat on your site increases website conversions/leads by 35% – 50%.

Your goal is to make it easy and convenient for potential clients to contact you.  Remember, it is always easy to click the back button.

MegaHunter has been designing and developing websites for attorneys for the last decade and is well versed in the different needs of individual clients. Our template designs start as low as $1,750. We are affordable and efficient in the build out process so you spend less time on your website and more time with your clients. If you are interested in learning more please reply to this email or call us at 1-877-287-6529.

Mike Mathews
Vice President
MegaHunter, LLC
1-877-287-6529
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Tips for Important Domains

Your domain is not only where people can find you, but an expression of your identity. Here are some tips when thinking about domains:

  • Your firm/business name: This is your identity and something you want to make sure you own.  This helps with branding and also credibility and reputation management.
  • Specialized Practices: This immediately explains to the user and search engine what you do.  If you specialize in traffic accidents, then having the words “accident attorneys” in your domain is helpful!
  • Area Specific Domains: If you are a Philadelphia lawyer, then purchasing PhiladelphiaPersonalInjuryAttorney.com would be beneficial for you because search engines will note it and users will trust it. These domains are easy to remember and communicate expertise that encourages a user to contact you.

Due to the high demand for these types of domains, the vast majority are already purchased by other law firms or marketing companies.  However, there is some silver lining: many of them are for sale.

Prices for these types of domain vary greatly depending on the market size and strength of the domain.  Prices can range from $500 to $25,000 for just one domain! However, a domain like this should be looked at as a long-term investment: it will not only help your immediate marketing efforts, but also continue to grow in value.

MegaHunter has a large array of practice and location specific domains available.  If you are interested in learning more about domains or internet marketing strategies, call us at 1-877-287-6529 or fill out a form on our website.

You can also find me on LinkedIn or Google+

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