When potential clients locate your website through a keyword search and click on your listing, how easy have you made it for them to contact you? Take a moment and think about the mentality of someone who has just landed on your website.
- What is the primary goal of the person who just landed on your website? What will it take to make that person want to contact you?
- How much information is presented on the upper portion of your homepage (above the fold)? Is that information central to your marketing strategy and is it easy to consume?
Here are three ways to increase the lead generation from your website:
- Add a mini contact form on each page of your website. This is a crucial website element that will raise your conversion rate and bring in more business.
- Make your phone number big, bold, and prominent above the fold as well as at the bottom of each page of your website. Consumers are very comfortable calling your office and often go to your website for the sole purpose of getting that number to call. It also helps if the phone number is clickable when accessing your website from a mobile device.
- Add Instant chat to your website. Prospective clients are very comfortable with chat. They are looking for instant gratification and chat makes them feel like they are being heard now. In fact, our research shows that online chat on your site increases website conversions/leads by 35% – 50%.
Your goal is to make it easy and convenient for potential clients to contact you. Remember, it is always easy to click the back button.
MegaHunter has been designing and developing websites for attorneys for the last decade and is well versed in the different needs of individual clients. Our template designs start as low as $1,750. We are affordable and efficient in the build out process so you spend less time on your website and more time with your clients. If you are interested in learning more please reply to this email or call us at 1-877-287-6529.