Last month Matt Cutts made a comment that shook the SEO world. He said that Google would be rolling out an update that would penalize “over optimized” websites. Within a few days thousands of blogs were being de-indexed confirming Cutt’s comment. For those that are scratching their heads asking, “who the heck is Matt Cutts?” Matt is the Head of Google’s Webspam team and a foremost voice on Google’s search engine algorithm. The SEO community hangs on his every word and what he said last month is just further proof.
Let’s cut to the chase. How might these Google algorithm updates affect your visibility – whether you have had your website optimized or not? For those that have already paid to have their website optimized here is what you need to know about these new updates:
- Start with basic on site SEO – Don’t try to force keywords into your site where they don’t read naturally. One of the worst mistakes people make is keyword stuffing. Focus on one or two keywords or phrases per page and make sure the keywords you choose highlight the content of the page.
- The quality of your back links – is your website linked to from blogs or websites that have no relevance to your practice or law in general?
- A variety of relevant links to your website will help your rankings – set up links to associations (both personal and professional), charities (.org) and places of learning (.edu). The key is to grow your back links steadily and to do it in a way that does not look artificial.
If you or your firm has not ventured into the SEO world, this is an opportune time to enter the game. This latest Google update is likely to level the playing field for everyone and with honest and proper SEO, your opportunity to climb onto the first page of organic search rankings is now.
MegaHunter has been working with law firms to develop their online presence for over 10 years. To learn more about how to implement a website marketing strategy, give us a call 877-287-6529, or reply to this email.