Are you maximizing efforts to convert leads in 2012?

As we approach the holiday season and begin anticipating 2012, it is time to review the successes and failures from the past 12 months. If you are like many law firms, you are probably looking to the web for new business and added visibility. At the same time you must consider if you are maximizing your lead potential? Has your online marketing strategy positioned your firm to best convert the increased webtraffic to new business?
While few attorneys will complain about an up-tick in leads, working those leads to determine if they are qualified and turning them into new clients can be very time consuming. In reflecting back on the ups and downs of 2011, did you maximize your opportunities to convert leads into new business? Looking toward 2012, where we will see a growing percentage of web surfing via mobile devices, are you ready for how these trends will affect future growth/lead generation? Below are several ideas for how you can best prepare your firm for the coming year.
1. Mobile, mobile, mobile. In 2012 we will witness increased growth in mobile device usage, so you need to be ready. Since few law firms have prepared for this with specifically designed mobile websites, you can give yourself an advantage with mobile search by creating a mobile website today.

2. Add on website conversion tools that are designed to convert more visitors into quality leads. Law firms with live chat embedded in their websites has created a dramatic rise in conversion rates and, even more importantly, it is doing so without cannibalizing other leads source.

3. Social media, blogging and the importance of updated content. Now that Google has launched its counter to Facebook with Google+, social media should be an even more important element in your law firm’s web marketing strategy. If you are active in social media and you regularly post blogs with content that is both relevant to your target market and keyword rich, you will attract more visitors and generate more leads.
Any website with a good SEO strategy will increase traffic, but that does not mean more business for your firm. You need to have a multi faceted strategy to convert those visitors into new clients. If you’re interested in learning more about mobile websites, internet conversion tools and social media and blogging, please reply to this email or call us at 1-877-287-6529.