How Mobile Devices Affect your Marketing Strategy

When Google implements any changes to its key word search algorithm, how long before you become aware of this change? Did you know that these updates occur hundreds of times each year? If you are counting on Google search listings (Organic/Ad Words) to drive traffic to your site, shouldn’t you know how these changes may or may not affect your internet marketing efforts? While most of the changes to the algorithm are minor and are likely to have little or not affect on your search rankings, some changes are very significant and WILL directly affect how Google lists keyword search results. Also, if you have hired a firm to manage your paid Ad Word and or SEO campaign organic listings, don’t you want to feel confident that they are staying up to speed with any significant changes? And if they are, have they brought any of this information to your attention?

These are all very relevant questions to be asking yourself and anyone who is managing your internet marketing efforts. Truthfully, the answers are not always straight forward, nor very easy to obtain. Here is a timeline to provide some scope on these changes over the past years.

Below are several things that can help you remain informed and more importantly, stay ahead of your competitors:

• Frequently visit top SEO blogs that often know of, or anticipate these changes before they are even announced - searchengineland and seomoz are two that offer good insightful information.
• Matt Cutts is an SEO guru so read anything by him. He also has a blog.
• If you are paying a firm to manage organic SEO or paid ad word campaigns, ask them to keep you abreast of any updates and how that might affect your internet marketing efforts.
• Set up a “Google alert” so that when public announcements are made about changes at Google, you are notified right away.

Web marketing evolves very rapidly in this day and age and if you are not staying informed, then you are losing an edge to the competition. If you’re interested in learning more about how changes in Google’s algorithm might be affecting your business, you can contact us by replying to this email or calling us at 1-877-287-6529.